our rebranding story
Eye for Nature – Nature-Based Consultancy
In a hectic and fast-changing world, managing an organization or company is no easy task. Decisions are often driven by logic, tools, and data, but the truth is, this approach alone no longer works. Polarization, misinformation, and the overwhelming complexity of modern challenges call for a different kind of thinking – one that is innovative, resilient, and above all, sustainable.
This is the core belief behind our rebranding from I4NATURE to Eye for Nature. We see nature not just as a backdrop but as an endless source of inspiration to help organizations navigate today’s challenges and build for the future. By opening our eyes to the principles of nature, we reconnect with the foundation of life itself – a foundation that guides creativity, problem-solving, and transformation.

Why Eye for Nature?
The new name reflects a renewed focus on our vision: helping organizations embrace nature as a compass for growth and innovation. Nature teaches us invaluable lessons. Growth, for example, is never infinite. Just as in nature, businesses go through cycles—phases of growth, rest, transformation, and renewal. By understanding these principles, we can redefine success and find sustainable ways to thrive.
What we’ve achieved—and what’s next
Over the past 15 years, we’ve developed a range of nature-based propositions:
Future Harvesting: Leadership programs inspired by nature’s wisdom.
Breeding Ground: Structurally including young voices in shaping the future.
On Expedition: Live events, festivals, and activations that connect people to nature and each other.
Building an Ecosystem: A growing global community and platform for changemakers.
Through proven methods and co-creative processes, we’ve supported countless organizations on their journey toward responsible, sustainable, and inclusive success. But we’re only getting started—there’s still so much to do, so many challenges to face, and an urgent need for positive action.
Join us in this new chapter
As Eye for Nature, we invite you to be part of this journey. Come explore the opportunities with us, and experience firsthand the power of nature at ‘Landscape,’ our 55-hectare farm in the green heart of the Netherlands. Let’s open our eyes, connect with nature, and create a world that thrives.
Together, we can plant the seeds for a brighter, more sustainable future.

Eye for Nature
Nature-based consultancy